Promoting cruise destinations

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A project to translate a press pack marked the beginning of a collaboration between The Final Word and another major client in Brittany: CCI Brest.

The kit included a presentation of the cruise sector in Brittany and an outline of the joint market strategy for Brittany’s three ports of Brest, St Malo and Lorient, backed by funding by the departmental council to the tune of €20,000.Word is delighted to have helped the Brest Chamber of Commerce and Industry to promote local ports as cruise destinations by translating a five-page press kit, released in French and English to publicise the initiative.

“We are pleased to have had the opportunity of working with CCI Brest on launching this project, and look forward to further collaboration in the future,” says Dawn Smith, managing editor at The Final Word.